Here’s the deal, you really only have a few short moments to connect with your audience when it comes to communicating with your e mail marketing list. You really have to get to the point quickly, or you will lose the viewer. People just don’t stick around too terribly long unless they find something really great immediately. It used to be that email marketing databases were there so that companies could send out lengthy newsletters on a regular basis, but you really can’t get away with that anymore. It’s time to get down and dirty, and keep it short and sweet. Here are a few tips for accomplishing that task.
- First paragraph should be a short introduction. Second paragraph should contain your call to action. You do not want readers to have to sift through a long message to find out exactly why you are contacting them. You want to do everything that you can to get your reader directly to your landing page as fast as possible.
- Use a conversational tone in your communications with your e mail marketing list. People reading should feel like they are hearing from a friend, this will increase the likelihood that you will connect with them and keep them engaged. Addressing the recipients with their first name can often help to establish a trusting connection—just don’t try to fool people into opening your email by using a subject line that is misleading, like “Hello Old Friend!” or something along those lines.
- Each email that you send out to your e mail marketing list should focus on one topic or offer. Resist the temptation to tell your recipients everything you have to say in one message. Save your thoughts and space them out so that you have additional opportunities to get in touch with your email address database.
When you keep it short and simple, you have a better chance of connecting with your e mail marketing list and getting them to click through to your landing page. Make the most of your email address database!