Using an email list for marketing purposes is not necessarily as easy as it may initially seem. You can’t just send out an email to a bunch of random people and expect that they will all be interested and excited about what you have to say. You have to plan how to use your business list carefully so that you get the most out of your efforts.
Many of the most successful email marketers have a habit of trying out their email campaign on a small focus group before unleashing it to their entire business email address database. This can help, because you can get some very good feedback and constructive criticism that can help you fine tune the way you present the message to a larger audience. Your focus group could be considered kind of like a grass roots effort, and being a part of that is often a place of prestige for those contacts on your “special” business list. Allowing your business contacts to be able to voice an opinion is powerful and will help you build a strong foundation of contacts.
What happens when you allow your business email address database recipients to provide feedback is that they start to realize that you care about your customers and clients, and your contact list. They trust that not only will you use their personal information respectfully, but that you care about their satisfaction and value their input. When someone from your business list provides you with a good idea or a good lead based on their feedback, it should be acknowledged promptly.
Concentrate on Continuity
When you regularly communicate with the members of your business email address database, you will begin to establish a “relationship,” which helps your recipients know what to expect. If you have been known to deliver quality, then they will expect that what you have to offer next time they hear from you is more quality. This helps keep your brand at the “top of their mind,” and will help solidify their loyalty to you. A loyal business list is invaluable to an email marketing campaign. Consistent quality, and enough contact to remain familiar (but not be too frequent) is important.