With all of this talk about email list and marketing leads list building, some may wonder, “What happens next?” How can you make some good money using this outstanding list that you have worked so hard to develop? The purpose for building a great email lead list is to have a centralized contact list for your offers. This is so that you can maximize the possibility of having repeat customers because they have become a very loyal following. Growing a business, especially online, requires that you have repeat buyers.
Conversion rates are how you measure how well a site is “monetized.” You not only have to get a list of addresses for your email lead list, but they have to be the right people. And, you have to have a good understanding of the wants and needs of the members if you want to grow your business and make a profit. How can you understand the wants and needs of your recipients? Here are several ways in which this can be accomplished.
- When someone joins your email lead list by entering their information on your site, they should almost immediately receive a welcoming email. Initiating interactions is important, and you can hope for a response and that the recipient feels welcomed and glad to be a part of your organization, and looks forward to hearing more from you. The follow up email should not be too “salesy” but it should be enthusiastic. It should not only welcome them, but include instructions on how to “unsubscribe,” just in case. This is the polite way to do business when using an email list!
- Increase conversion rates from your email lead list by targeting your audience. You can divide your leads into groups, and send out different relevant offers to both, depending on how much information you have about the recipients. If you offer certain products in male/female versions, or even as specific as left handed/right handed versions, you can personalize certain promotions to those audiences, and probably increase conversion rates significantly.
- Offer a money back guarantee on your products and services. While you can’t please everyone all of the time, there are some recipients on your email lead list that may take a chance on a new product if they know they can get their money back if they are not satisfied. Hopefully, you will be providing a product that they love and they will return for more, not want a refund!