The world of email marketing is a bit crowded, but there is always room for one more, if you have enough motivation to develop a good email marketing campaign. Email marketing is a huge industry right now, and the volume of email marketing messages is only increasing, and rapidly. Old school direct mail is falling out of favor, for a few reasons. It is expensive and can be cumbersome, and, depending on how you use the direct mail, you may be spinning your wheels unless you can integrate your email marketing and direct mail programs effectively.
One of the most important things that you need to do, before launching or revamping your email marketing campaign is to ensure that the contacts on your email list are actually interested in receiving your emails, and that they are reading them on a regular basis. Once your recipients start to tune you out, you are wasting your time. Either re-engage them, or drop them and focus on new and more solid leads.
The average number of recipients that open your emails is estimated to be about 20%–for a good email marketing program. If you are finding that you have lower rates, you may need to review your email program and see where you can make improvements. Perhaps your list needs a little pruning, or you need to revamp your ideas and make them more enticing.
Another important thing to be on the lookout for is the percentage of conversions that you are actually getting from your visitors. This could mean making a purchase, or simply signing up for your bulk email opt in mailing list. Knowing first how many people are opening the message is important.
Use these pieces of information to start to boost up your email marketing campaign, making it strong and healthy, and more likely to get you tons of conversions. When you can get your email marketing program noticed by the recipients in your email marketing database, then you know you are heading in the right direction.