Simply buying a mailing list from a list broker isn’t going to instantly help you to make the millions of dollars you were hoping for. It takes a lot of hard work on your part to make it happen. However, that’s not what this blog post is about.
Instead, this blog is about how you can help your list broker to help you. In essence, this is the part of the job that happens before you ever fire off a single e-mail. You need to tell the person who will sell you a list what it is that you need in order to sell products.
What You Have for Sale
Start by explaining to your list broker exactly what it is you want to sell to people. They may already be able to help you with choosing a list just based on that information alone. However, it’s always helpful to include additional information, such as:
Your Target Demographic
If you already have an idea of what kind of people would be interested in your product, then that is an excellent piece of information to share with your list broker. This way, they are more likely to be able to recommend a list which will work for your particular needs.
Where You Have Rented Lists from in the Past
Many list brokers work with the same people that other list brokers work with. It’s best then to provide as much information as possible to your new list broker so that you know that you aren’t going to send out double e-mails to people (while multiple e-mails are good, sending the exact same message over again is not so good).
Your Sales Target
List brokers know the lists they have for rent or sale. They know what kind of numbers have been generated in the past and based on the amount of money you hope to earn, they can recommend particular lists and numbers of people on those lists to get to your sales target.
What You Hope to Accomplish
Finally, be sure to tell your list broker what you hope to accomplish with your rental or purchase. This way, you can be sure that they’ll be able to choose the right lists to recommend to you.