For a technology which has been around for a long time, SMS has taken a while to catch on as a way to do direct marketing. However, these days the short text messages which were an afterthought on the cellular system have become an important part of the direct marketing tool chest. Here’s what you need to know: Cheaper than Direct Mail As much as we are fans of direct mail … [Read more...] about Is SMS the Next “Big” Deal in Direct Marketing?
Archives for December 2011
6 Questions to Ask if E-mail List Open Rates Are Low
One issue that many people have when working with e-mail lists is the question of open rates, meaning how often the e-mails actually get opened by the people receiving them. You can generally track these numbers through your e-mail listserv program and it is quite important that you do so if you want to ensure that you get the most from e-mail lists that you buy or rent. But … [Read more...] about 6 Questions to Ask if E-mail List Open Rates Are Low
How About a Round of Poker for Marketing List Smarts?
No, I’m not trying to actually get you to play poker with me. I’m no good at it and would lose my shirt to almost any decent poker player out there. However, playing poker, or rather, knowing how to play poker can make a huge difference when you want to learn how to most effectively use the marketing lists you buy here at LisGuy. Here’s what you need to know: Don’t Tip Your … [Read more...] about How About a Round of Poker for Marketing List Smarts?
3 Mistakes New E-mail List Marketers Make
If you are an old hand with e-mail marketing, you may not need to read this, though it’s possible you’ll still find that this blog post is relevant to you. If you are new to e-mail list marketing however, then you definitely need to watch out for these pitfalls. These are “branding” mistakes which you can easily make (and people do them all the time) when you send out e-mails … [Read more...] about 3 Mistakes New E-mail List Marketers Make